M POUR MONTREAL-CREAMINAL WORKSHOP / IS MY MUSIC ADVERTISING FRIENDLY?

            
WORKSHOP / LISTENING SESSION

IS MY MUSIC ADVERTISING FRIENDLY ?

Moderator :  Clément SOUCHIER (Creaminal)

MUSIC INDUSTRY HAS CHANGED A LOT OVER THE LAST DECADE.
RIGHTS HOLDERS ARE LOOKING FOR NEW INCOMES.
AMONG THEM, SYNC REPRESENTS A KIND OF GRAAL !
THUS, THE QUESTION TURNS TO : IS MY MUSIC « SYNC FRIENDLY » ?

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SYNC FRIENDLY : WHAT IS THIS ?

ALMOST EVERY TYPE OF MUSIC MAY BE SYNCHRONISED IN COMMERCIALS AND THAT’S THE REASON WHY THIS WORK IS SO EXCITING. NEVERTHELESS, WE CAN UNDERLINE 2 MAIN CHARACTERISTICS FOR A (VERY) « SYNC FRIENDLY » TRACK.

1. SINGULAR AND ACCESSIBLE
THE TRACK MUST BE SINGULAR ENOUGH TO CATCH THE CREATIVES’ ATTENTION BUT IT ALSO NEEDS TO BE VERY ACCESSIBLE TO SEDUCE THE FINAL CLIENT.

2. VERY REPRESENTATIVE OF AN EMOTION / ATTITUDE
THE MUSIC MUST GENERALLY STRONGLY UNDERLINE THE MOOD OF THE ADVERSTISING. THESE MOODS CAN BE CLASSIFIED IN « MAIN FAMILIES ».
THUS, FOR THIS WORKSHOP/LISTENING SESSION, WE WILL SCROLL THESE MOST RECURRENT FAMILIES OF « MOODS/TRENDS » IN PRESENCE OF A PANEL OF MUSIC EXECUTIVES FROM THE MOST IMPORTANT ADVERTISING AGENCIES IN PARIS WHO WILL REVIEW YOUR TRACKS LIVE.

AHEAD OF OUR PRESENTATION, WE INVITE YOU TO ALREADY SUBMIT SOME OF YOUR TRACKS THAT MAY SUIT THESE FAMILIES.

IN ORDER TO GUIDE YOU WITHIN YOUR SUBMISSIONS’ CONSIDERATIONS, WE HAVE SUMMARIZED HEREAFTER THE FAMILIES THAT WE WILL BE DIGGING A BIT DEEPER.
MAY THESE TRENDS INSPIRE YOU, PLEASE SEND YOUR MOST RELEVANT TUNES.

/FAMILY 1 : « POSITIVE / FEEL GOOD »/

1/UNIFYING
Organic folk rock with a strong unifying feeling based on choirs (including some hey’s / ooh ooh’s gimmicks), handclaps, acoustic percussions and possibly whistle. Those ingredients are largely present in nowadays’ « hipster folk ».

http://www.youtube.com/watch?v=xoWMt9xUv80

http://www.youtube.com/watch?v=SE_PH55QPLY

2/RETRO-MODERN
At the crossroad of intemporal/roots music (blues / jazz) and modern/electronic treatment.

http://www.youtube.com/watch?v=ip2RJhcV1fY

http://www.youtube.com/watch?v=jHs9CMbw0BA

http://www.youtube.com/watch?v=WydSMYfFW1U

3/BUT ALSO

Whistle
http://www.youtube.com/watch?v=-4j8cnrxeiM

Lo-Fi
http://www.youtube.com/watch?v=FaQVYTmNHGs

Kids’ Choirs
http://www.youtube.com/watch?v=APqyCpE0lMI


/FAMILY 2 : « ENERGY / MASCULINE »/

1/ATTITUDE
Garage : Modernized 60’s garage/blues rock with a dynamic and feel good sensation, filled with riffs, gimmicks, choirs. Or Stoner : rock very masculine and nonchalant attitude

http://www.youtube.com/watch?v=Qq1pY3Pj6YI

http://www.youtube.com/watch?v=V3XNd10q-hE

http://www.youtube.com/watch?v=xWQgzPoghfQ

2/HIGH ENERGY
Big energy tracks (Dubstep / Electro) generally for Sports related Ads

http://www.youtube.com/watch?v=0A0jVkFs3C4

3/BUT ALSO

Cold / Laidback Energy

http://www.youtube.com/watch?v=u2th8CKO8NY

http://www.youtube.com/watch?v=cG8fa_lwWW4

/FAMILY 3 : « EMOTION » /

1/ANTHEMIC
Anthemic synth pop with strong gimmick

http://www.youtube.com/watch?v=JeAsMCHvm8s

http://www.dailymotion.com/video/xhpmop_pub-orange-open-2011_creation

2/NEO CLASSICAL / MINIMALISM

Solo piano with a lot of emotion and build-up, in a neoclassical minimalist genre
Very pure emotion folk song with a lot of intimacy and minimalism

http://www.youtube.com/watch?v=G_PaUozwgp4

http://www.youtube.com/watch?v=RuZGlIoxh_U

http://www.youtube.com/watch?v=oP5J4W5GQ3w

3/BUT ALSO

Build-Ups
http://www.youtube.com/watch?v=RVnVjkOsNt8

Epic
http://www.youtube.com/watch?v=Iio9_whSO5Y

/FAMILY 4 : « FEMININE »/

1/GIRL POWER
Girl power with revenge and nonchalant attitude

http://www.youtube.com/watch?v=sht9EJ05x0Y

2/FASHION
Modern with a frontal girl attitude that suits a fashion trend

http://www.youtube.com/watch?v=mXrWiJcmvBI

http://www.youtube.com/watch?v=5RxUK6_fM64

/FAMILY 5 : « QUIRKY »/

Any strange, fun, unexpected and charming tracks

http://www.youtube.com/watch?v=Havj9lFArUY

http://www.youtube.com/watch?v=Wwz9POfO_uM

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Please feel free to come to the Meet & Greet session with your TOP 3 tracks that match with these categories.

Submit via We Transfer to cream@creaminal.com

3 tracks maximum  / 1 track maximum per Family

Fully tagged MP3s only : Title, Artist, Family (in the comments field)
Those 3 tags are requested, any tracks submitted without those will not be considered.